
100 Insights in 100 Days
In an effort to become a better writer, strategist and stretch myself I undertook a 100 day project in 2015. The goal was to write 100 insights on 100 post it notes in 100 days.
ABOUT THE 100 DAY PROJECT
The 100 day project is inspired the following books:
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Elle Luna ‘The crossroads of should and must’
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Josh Kaufman 'How to learn anything in 20 hours'
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Malcom Gladwell 'The Tipping Point'
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Russ Harris 'The Confidence Gap'
After reading these books I was inspired to challenge myself to become a better, more efficient strategist.
The goals were:
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Become more concise and persuasive writer,
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Refine my insights,
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Practice being creative every day,
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Gain experience thinking about as many different industries as possible,
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and get closer to my 10,000 hours.
Here are a few lessons I learnt:
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Forgive yourself the horror of your first draft. Anything worth doing, is worth doing poorly first.
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Change takes time - The real lessons are in the journey, not the destination.
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Your intuition is a great bullshit detector.
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You can’t force a ponytail. - you should never force a strategy. When it's not working, let it go and try something completely different.
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Don’t wait for motivation, confidence, creativity, or that magic bolt of lightning. JUST START.
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If you can get a physicist to understand your strategy, it's a great indicator that it's true, clear and useful. - *note that my housemate is a Physicist.

“What you get by achieving your goals is not as important as what you become by achieving your goals”
-Zig Ziglar

Life is a natural high- let's show the pain and joy of the simplest life events

By personifying technology it integrates into our lives instead of basing our lives around technology - connecting now one handed.

With 2 royal seals, and worn by farmers, soldiers and explorers - we are worn by leaders

Water consumers have become indulgent with water from france, norway and fiji becoming commonplace - lets awaken them with aquatabs and nepalese water.

They won't be cute forever - babies become teenagers.

Cooking has become filled with guilt, shame and stress, we bring the joy and simplicity back to every aspect of cooking and the kitchen.

Logistically Australia. One address at a time.

70% of anaphylaxis deaths are preventable and 1 in 10 children will develop a food allergy. Don't be intolerant to food allergies.

is like hanging the essence of an Australian landscape on your wall or yourself

sweat is good, sweat is achievement, it is energy, it is hard work. Stink is bad.

World's most powerful vacuum. Where all others fail, there is only one that lasts

Australians live outdoors - this has never changed. How can akubra become more relevant to urban Australian lifestyle?

Cause I'm a hot chick and I want a hot car- and I have no intention of playing golf.

Let's help adults relive their childhood and current kids live (and enjoy) their childhood

Become a Thomas Dux foodie.

Liberating the content you want when you want it.

Keep up with your faster friends through technology

18. australian coastguard volunteers 20,000 km of coastline , 48 navy ships and countless commercial, recreational boats The biggest island with one of the smallest navy's you do the math. 1 death is too many.

You are also strong enough to cope with anything nature throws at you.

Flavoured milk is nostalgic, loyalty based, used to be state owned/localised assets, it fills you up, gives you a sugar rush, and takes you back. they are currently struggling with consumer backlash over a flavour change. lets go back to the roots of the brand. what if moove milk could differentiate themselves by getting behind local movements. eg: better lighting for a pathway. or a community garden. By contributing on a local level, they can build loyalty.

For many, fitness is a chore, yet afterward we are glad that we did it. Lorna jane is the catalyst that sparks a change to a healthy lifestyle.

The cheaper your flight is, the more often you can travel and go to places and events that matter.

What else would you do on a perfect day like today?

The great works are not an end unto themselves. They must be shared.

Target 18 year olds - a new generation of Masterchefs. dont go to uni - enrol in reality tv show! being famous is the best education you can get. This generation has barely known an existence without reality tv. They are sceptical. how can we excite the next generation? 70% of masterchef graduates get a job in the industry. no university ever had those stats!

Approaching serious issues with comedy is how many australians cope with difficult events. Let's use the tax period to remind australians to take action to get the most out of their insurance and tax.

safety, security, more connections, busting conjestion, adding more bridges and tunnels. more services. to be a truely modern city. aiming high - to be the best in class, when we are slow, violent and miserable. Sydney trains are still the easiest way to get to a lot of places, and they are improving connections every day. Just like people communting on trains today are always looking down at thier phones. Lets challenge the people on Sydney Metro to make new romantic connections.

product: now with built in stain treaters and lifts dried in stains. consumer: parents hate having to redo the laundry because a stain didnt come out culture: childhood is not what it used to be, there are more technologies in the home, there are more dangers outside the home and parents judge each other. Let's encourage kids to be kids.

state of origin is about going back to the beginning, appreciating the journey from childhood to the elite level. Lets encourage viewers to use this time to appreciate where they are in thier lives. football viewership numbers are increasing in female support - lets harness the loyalty that women have for their Origin stories.

Bringing the country to the city. City kids need to learn what sheep shit smells like. Its an education you can't get in the city. the country kids get an opportunity to experience city life, as city kids get a chance to have a taste/smell of country life. its about sharing the best of both worlds. An opportunity for city and country kids to step outside thier comfort zones and participate and learn how the other lives. lets help them find common ground.

Splendour in the grass is a once a year event that hosts the biggest names in music. the sad fact that drug prevention techniques such as detection dogs and cops and going through bags is a deterrent, but not very effective. drug over doses and usage is still high. how do we convince the youth culture to enjoy the music without mind altering substances. Falls festival 2015- one man died from popping one tablet. MInd altering music does not need mind altering substances. dont miss a moment.

With craft breweries popping up everywhere, young henrys made a name for itself with the distinct style of Newtown. Just like newtown it was young, eccentric, bold and daring. but more than that it donated grains to farmers, it was avid in recycling and trying new things. When you work for the corporate machine it's hard to see yourself in your work. Let's give the workers permission for leisure time and to express themselves.

the annual trip to see santa creates stories that are re-told and photos that stand on mantles for the rest of their lives. the tears, the tantrums, the requests and the questions kids ask santa are a slice of life. Lets showcase these poignant moments for parents to capture and pass on to family members.

Join the family card, swipe it each time you make a purchase and the items are insured for free. Ikea stores are a paradox of confusion and arguments met with cleanliness and delight. the family card gives those unsure souls, decisiveness. Matching choice with certainty.

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.” ― Henry Ford if tafe is struggling to make their enrolelment figures from the youth market, why dont we target the babyboomers. After all, anyone who stops learning is old, whether you are 20 or 80. Those who keep learning stay young.

Bunnings started in 1886 and grew through aquasistion of other local hardware stores. the community still is at the heart of Bunnings, every weekend you will find sausage sizzles and raffles going on for local community events. Let's localise each bunnings store and get involved with community projects in our neighbourhoods. We have the expertise and the best prices.

the kitchen is the heart of the home, and the fridge is the beat. its where we put reminders, artwork, bills and invites, where we sneak an extra slice of cake, its where we turn to at the end of long day for releif of frustration, joy or pain. Lets remind Australians about the true value of the most used appliance in the house.

the burger you love now comes with less guilt, local charity, high quality fresh ingredients, sourced locally from family owned businesses The burger is one of the most popular foods in australia, but afterwards the guilt (and bloating) of over indulging is too much. Replace food guilt, with food pride.

Australias biggest mountain resort, just got bigger. for the price of 6 days skiing you can now have access to not just perisher, but also 9 US resorts. Humility vs glory - its the all day sport, its the people watching, the jumps the special gear, the incredible falls, and landing the jump. resilience snow sports require a combination of humility and a drive for glory. the new Freedom pass gives access to challenge yourself in new terrain.

bread has become an indulgence - thanks to atkins so many diets are low carb. - bread is not the enemy. bread has become special and coveted. bakers delight preservative free bread means the shelf life is shorter. lets celebrate the life span of bread. Bread. for a limited time only.

simplicity meets perfection. An ironed shirt is the best way to make a great first impression and make an old shirt look like brand new. Let's make a new first impression every day.

Hand poured aluminium for hand made meal - things made by hand are made with love - handmade meatballs, salads, and cakes. when it's handmaede there is less waste - lick the bowl, no waste, becareful not to waste a thing, lick the spoon, scrape the bottom of the bowl , gather the crumbs. lets savour every morsel. dont waste aluminium, dont waste cake crumbs

australians are more stressed and time poor than ever. we are constantly trying to impress people by how busy we are - but why do we care. lets care less, stress less and do a little less. after all less is more.

surfing is a passion for 1 in 10 australians, surf life saving clubs are filled with hardworking and dedicated volunteers who give up their weekends to ensure the safety of our beaches. SLS is dedicated to offering diverse recreational activities . lets reward some of the most dedicated SLSers and allow them some recreational time in the snow.

Many great artists were not recognised or appreciated in thier day. we all , at one time or another, feel out of place. lets be as unique in our appreciation as these artists are.

use the first sth pole exporation Men wanted for hazardous journey, high cost, long months to complete training, darkness, constant danger, safe return doubtful. honour and recognition in case of return. weed out the weak.

the blue box of anticipation tiffanys is the cornerstone of the greatest love storys and like a love the blue box must e given, not bought. Lets advocate for the greatest love stories we have been involves with.

Australians love thier sunglasses, they are the epitome of cool. we are even more attractive, scientifically. lets help reflect the toms world view and show how the world can look a little better with toms

Philips is about inspiration and innovation light has a proven effect on people, it sets moods, emotions and feelings. what if we could l make ourselves feel different things we wanted to l to shed light on a subject . enhancing lives with light. its been proven that when we have a blackout 9 months later there is a higher birthrate - its a secret aphrodisiac. Lets create a globe that sets a romantic mood when there is no power.

Gin mare, in australia is hard to come by. and australia is going through a phase where gin very popular why not create an exclusive pop up bar with mediterranean flavour. the mediterranean flavour means casual fresh siestas tapas seafood lots that we have in common with australia . its a lifestyle built around the sea. its about a break. let's give ourselves a break from lifes biggest distractions. our phones